Our Story

Hurraa!Kids - A Shout of Joy for Childhood

It all started when I was still on parental leave. One evening, I was folding our child's clothes from the drying rack into the closet. I noticed again how quickly they become too small. At the same time, I wondered why children's clothes are often so gendered. Couldn't every color belong to all children?

In that moment, I got the idea for clothes that have room to grow, are comfortable to wear, and delight with their colors regardless of gender. That's how Hurraa!Kids was born.

Hurraa!Kids is made for all little legends who want to adventure and live life to the fullest, and be exactly who they are. I hope that Hurraa!Kids brings smiles, joy, and ease to your family too. Thank you for being here ♡

Not just kids’ fashion but chasing adventure and passion.

Hanna,

Founder & mother of a little legend